King Goodwill Zwelithini will roll out a new mobile network in South Africa on 1 November – Bayede Mobile.
Bayede is a Zulu salutation that means ‘hail the king’, and is already used in brands that have been approved by the King Zwelithini’s – such as Bayede! Wines.
The company was created from a strategic collaboration between King Zwelithini, the founders of JR Capital, and a ‘well-established Mobile Virtual Network Enabler (MVNE) with both local and international expertise’.
The group commented, “As a new and affordable mobile network for the people of South Africa, it is the vision of Bayede Mobile to enable communities to connect easily at reasonable rates, empowering a generation of South Africans navigating the technological era, where connecting to friends, family and information can be accessed by all. Bayede Mobile will be strategically positioned to leverage existing infrastructure of some of South Africa’s biggest mobile networks, thereby bringing reliable connectivity, at an affordable flat rate.”
The director of Bayede Mobile Jane Nkadimang said that the network will be hosted on Cell C and MTN.
Nkadimang concluded, “We will soon have marketing activations in various villages and towns in KZN. We encourage communities to come together and form social groupings so that they can benefit. And the best thing is that whatever profit that we make will be ploughed back to the community through various community development projects such as clinics and learning centres.”