ZEE announced the launch of premium video on demand on its distribution platforms where viewers will be able to watch their favourite show at a competitive price. This new distribution model will allow film producers to showcase their project to a wider range of audiences.
Shariq Patel, CEO, Zee Studios said: “We are very excited to bring this new offering to all the movie buffs around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like this, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to releasing a strong slate of blockbusters across languages.”
Vibha Chopra, Head, Global Syndication and International Film Distribution, ZEE added: “We are very excited to partner with key content distribution platforms including DTH, Cable and telecom players globally and bring the latest Indian language movies, direct to consumers in the comfort of their homes.”