Zee Entertainment’s first Arabic Video On-Demand streaming platform, Weyyak will provide more premium content for free both on its website and mobile devices.
According to Nadine Samra, Chief Business Officer, Weyyak.com who is in talk with three main partners for hosting and distributing their content. She also commented that the platform’s YouTube channel has now reached 1.5m subscribers which is a huge success given that Weyyak is a new product.
“What we want to tell the market is that we are willing to explore different content models with partners, depending on their objective. Being in the digital space gives us the flexibility to accommodate requirements outside of traditional models and explore any opportunity that offers a win-win for both parties,” announced Samra.
Source: BroadcastPro Middle East