Watsup TV announced new partnership with Sony Music

WatsUp TV has signed a new partnership with international music company, Sony Music to Ghanaian and other African artistes to new audiences across the world.

ABD Traore, CEO of WatsUp TV said, “ this partnership with Sony Music will give a big push to the works WatsUp TV has embarked on over the years to promote Pan-African music content and distribute them across the continent and beyond.”

Head of PR and Admin of Sony Music West Africa, Jim Donnett “A key component of our operations as a music company is storytelling and we are confident in WatsUp TV’s ability to help us achieve this objective by reason of their influential status in pan-African entertainment and the many products and networks they have established to support the function of informing audiences far and wide”.

Talking of how the partnership was going to benefit musicians in West Africa, Donnett indicated that Sony Music was going to help bridge the gap between the grassroots and the overseas.