The digital music platform was officially launched in April during the South African Music Awards, and has since reached almost one million users.
Users can have access to over 30 million songs and allows subscribers to catch up on music industry news, watch music videos on integrated apps such as Video Play or YouTube Music and live-stream radio, and listen to podcasts from top radio stations.
“The music industry has changed rapidly in recent times in that everything now lives digitally,” says Rehana Hassim, portfolio manager for music at Vodacom.
“Through My Muze, Vodacom is reaffirming its commitment to the music industry by making it easier to put your music out there and be discovered, find new talent and music, or build up a brand in a landscape that is becoming increasingly competitive.”
My Muze has a distinguishing factor where aspiring musicians can put their talents forward, as they can upload their music, with the prospect of being discovered and signed-up with a music record label.
“By integrating all things music into one place, My Muze offers convenience and simplicity in a way that gets you what you want, when you want it, without the need for several different apps, saving space on your device and transforming the way people consume content,” adds Hassim.
“We also hope to attract new young consumers, to whom music remains one of the biggest passion points, providing various ways to engage with and consume the music they love.”