Viu to expand in MENA with Fox+ partnership

Viu and Fox+ have announced a new partnership to expand its tailored international content to its audiences across the MENA region.

Over 300 titles will be available on the leading pan-regional OTT streaming platform, Viu with up to 100 hours of new content. Viewers will have access the latest TV series, lifestyle shows, Hollywood blockbusters, inspiring documentaries and kids’ programs, from Fox+.

The introduction of FOX+ content adds to Viu’s library of international titles which includes Arabic, Korean, Pakistani, Indian, Pinoy, Spanish, Turkish and Russian series and films.

Mr. Abe Aboul Naga, General Manager, Viu Middle East, said, “We have built a following of more than 36 million monthly active ‘Viu-ers’ worldwide, offering a diverse content portfolio and customized user experience. We know what our viewers want and we are delighted to be working alongside an international brand such as FOX+ to provide even more tailored entertainment. We believe this collaboration will not only attract new audiences but also enhance the viewing experience of our existing users.”

Available to Viu Premium members in the region, the FOX+ content will feature a range of movies, TV series and documentaries across five FOX+ categories: FOX Series, a library of US dramas and comedies; FOX Cinema, providing popular Hollywood movies and franchises from 20th Century Fox productions across different genres; FOX Life, popular lifestyle shows dedicated to food, home, fashion, leisure and travel and reality TV; National Geographic, providing leading documentaries; and Baby TV, home of baby and toddler entertainment.