Universal Music Group expands new licensing deal with Boomplay across Africa

Boomplay and Universal Music Group (UMG) have announced an expanded deal that will extend licensing of UMG’s global music catalogue from 7 to 47 countries across the African continent. Amongst the new markets are key territories such as South Africa, Ethiopia, Côte d’Ivoire, Cameroon and Senegal, with UMG’s catalogue now also widely available across French-speaking territories for first time.

The agreement also includes artists and labels distributed via Electromode and Ingrooves Music Group within the continent.

UMG says that the agreement underscores the its “ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for Pan-African talent to reach new audiences domestically, regionally and around the world”.

Sipho Dlamini, CEO, Universal Music Group, South Africa and Sub-Saharan Africa, said: “We are delighted to expand our relationship with Boomplay, who over the past few years have shown themselves to be dedicated to providing the best in music to fans across the continent. Through this extended agreement, Boomplay will now help supply improved access to the world’s largest and most diverse music catalog to their broad user base, as we continue to introduce the best in African and international music to the rapidly growing streaming audience across Africa.”

Boomplay’s Director of Content & Strategy, Phil Choi, said: “Since our original deal with UMG, the African music industry has seen exponential growth and made huge strides towards being the next powerhouse that it should be. We’re excited to continue partnering with the UMG team to help promote their African and international artists by bringing their catalogue to even more regions across Africa”.