The UAE Government Media Office, in cooperation with VICE Media’s creative content studio Virtue International, has launched a series of short films designed to introduce global audiences to the UAE’s nurturing, dynamic and supportive environment for businesses and talents.
The series titled, It’s Possible, explores language, art, music, innovation, creative arts, sport and cuisine to portray a modern, vibrant and multifaceted nation. Each short film features residents from a range of backgrounds, and from across the emirates, who narrate engaging, highly personal stories about living, learning, working, creating and growing in today’s UAE.
Alia Al Hammadi, Deputy Chairperson of the Media Office of the UAE Government, commented on the release of the series saying: “Over the past 50 years, the UAE has been a destination for successful and aspiring people and we are keen to strengthen this reputation over the next 50. The It’s Possible short film series celebrates the Emirates in a highly creative but informative way. The series highlights the one-of-a-kind diversity of the UAE, where more than 190 nationalities live and work in harmony and safety. It also captures an authentic picture of the UAE as a global destination for living, working, creating and investing, which helps support the goals of the ‘United Global Emirates’ campaign. The UAE has a truly global outlook and has become a land of opportunity for people from all over the world. These short films reflect what the UAE has accomplished over the past five decades, and also what it aspires to be in the future: a country of global stature with a blend of creativity and accomplishment all its own”.
To recall, the video series is a key component of the newly launched ‘United Global Emirates’ campaign, the international campaign to highlight the world-class capabilities, services, infrastructure, legal frameworks and resources available in the UAE to international investors, entrepreneurs and professional talents seeking new global opportunities.