TVMS secures free-to-air Euro 2020 rights in sub-Saharan Africa

The TV Media Sport agency has seized a package of exclusive free-to-air rights to Euro 2020 across sub-Saharan Africa for the third consecutive time the rights to the European Championships.

The rights cover more than 40 territories across Africa and include both Anglophone and Francophone commentaries.

A total of 15 live matches are involved in the agreement, along with rights to a daily highlights programme.

TVMS’ Euro 2016 rights in sub-Saharan Africa encompassed just 12 matches.

Pay-television rights to Euro 2020 has already been acquired in sub-Saharan Africa by rivals SuperSport and StarTimes.

SuperSport has already seized the deal for the non-exclusive English-language pay-television rights to Euro 2020, European Qualifiers from 2018-19 to 2021-22, and the Nations League competitions in 2018-19 and 2020-21.

Those rights were set to be shared with now-defunct pay-television broadcaster Kwesé before its parent company, telco Econet, closed it down in 2018. Chinese-owned broadcaster StarTimes then acquired Kwesé’s package of rights in a cut-price deal in August 2019.

StarTimes’ rights also include non-exclusive English-language pay-television rights across sub-Saharan Africa (excluding South Africa) and exclusive free-to-air rights across the region (also excluding South Africa).