TV Media Sport bags IAAF distribution rights in Africa

France-based broadcaster, TV Media Sport (TVMS), has acquired the rights to IAAF World Athletics Series events in sub-Saharan Africa from 2014 to 2017.

The rights were sold by Eurovision, the IAAF’s broadcast rights partner for Europe and Africa. TVMS will now be tasked with distributing the rights across 49 African nations.

“The agency is delighted by this agreement which shows TVMS’s privileged role in delivering exposure to world athletics through our network of national and private TV partners in the African continent,” said Hédi Hamel, chief executive, TV Media Sport.