Trace takes majority stake in Okuhle Media

Trace Group shared the news of the acquisition of major stake in Okuhle Media, a key player in the production of audio-visual content on the African continent and globally. Okuhle Media creates and produces programs and formats for the leading commercial and public TV channels and for streaming platforms in South Africa, Africa, Europe and the rest of the world.

Okuhle Media will also provide content to Trace TV channels and to TracePlay, the streaming platform of Trace Group.

Olivier Laouchez, chairperson and CEO of Trace, says, “The acquisition of Okuhle Media brings new opportunities for Trace. We look forward to developing them with the Okuhle Media team, made of great professionals, passionate about building a world-class creative and production house with distinct African roots and narrative.”

Barbara Bellini, CEO of Okuhle Media, says, “With Trace, Okuhle Media has found the perfect home to help us capture more growth opportunities in the domestic and international markets.”

“This alliance will also reinforce our ability to develop great content and tell important stories, giving Africa a louder voice that will resonate with audiences in Africa and beyond,” concludes Bellini.