Tata Elxsi and DStv have collaborated to consult and build together a vision for DStv Media Sales (DMS) that addresses the current challenges while also positioning DMS for future growth.
DMS’ mission is to assist global and local companies in reaching a larger audience across Africa and expanding their brand presence with unique platforms and creative advertising. The major transformation goals were to establish an integrated cross-platform for linear and digital Ad sales workflows.
Fahmeeda Cassim Surtee, Chief Executive Officer at DStv Media Sales, commented on the partnership saying: “DStv media sales has always been deliberate about driving change within the advertising marketplace. This latest innovation is a way to help us transform. As Africa’s most loved storyteller, we are excited about the long-term prospects of the business and the opportunities advertisers can experience from our Ad media platform. Tata Elxsi has been a key partner in helping us transform how we engage with advertisers and brands to maximise campaign outcomes and reach their target audiences, all through a transparent and easy digitally enabled platform and process”.
On the other hand, KP Sreekumar, VP Media and Communication at Tata Elxsi, also expressed his excitement over the new project saying : “We are delighted to collaborate with DStv Media Sales in their digital transformation journey of Ad Platforms, enriching lives and keeping audiences entertained anytime and anywhere through our engineering creativity. We are proud to be a part of this journey and look forward to a long term collaborative partnership”.
It has to be noted that Tata Elxsi works with leading MSOs, content providers and studios to develop innovative services and applications that create subscriber stickiness and drive revenue growth.