Tag Archives: UEFA EURO 2020

beIN Sports draws over 1billion viewers during UEFA Euro 2020 and COPA America 2021

According to IPSOS figures, beIN Sports saw a total of 100+ million viewers tune in across both finals on Sunday 11 July – with the unforgettable UEFA EURO 2020 England vs. Italy and the COPA America 2021 Brazil vs. Argentina matches receiving 64.4 million viewers and 36.1 million respectively. Additionally, France, Italy, Germany, and Portugal [...]

The Standard Group acquired free-to-air broadcast of UEFA EURO 2020 in Kenya

TV Media Sport (TVMS), the free-to-air media rights partner of UEFA in sub-Saharan Africa, has provided the exclusive UEFA EURO 2020 free-to-air media rights to The Standard Group PLC in Kenya. For this edition of the 60th anniversary of UEFA EURO, TVMS has upgraded its offer to interested free-to-air broadcasters with more live matches, extensive [...]