Tag Archives: NBA

NBA and beIN MEDIA GROUP announced partnership extension in MENA

The National Basketball Association (NBA) and beIN MEDIA GROUP, the global sports and entertainment group, today announced a multiyear extension of their existing broadcast and digital partnership that will see beIN SPORTS air more than 400 live NBA games each season in the Middle East and North Africa (MENA).   The renewal builds on beIN SPORTS [...]

SABC obtains TV broadcast rights for the NBA

The South African Broadcasting Corporation (SABC), through SABC Sport announced an exciting multiyear television broadcast rights agreement with the National Basketball Association (NBA).  As part of the partnership, SABC Sport will air more than 35 games throughout the season, including a Christmas Day game, NBA All-Star Saturday Night, Conference Finals and The Finals, broadcast live [...]

ESPN acquires NBA rights for Sub- Saharan Africa

NBA is finally coming to Africa via ESPN and ESPN2, after acquiring the rights for the league for the African continent. Viewers will be able to access EPSN via paid TV networks, in English across sub-Saharan Africa which will include, ESPN’s double-header on Fridays, the Playoffs, the Conference finals, and the Finals. “By securing these [...]

The NBA partners with YouTube to offer its first African channel

The National Basketball Association has inked a deal with YouTube for an African channel to increase its visibility on the continent. The NBA is collaborating with Googles video-sharing unit to offer original content and bring NBA games live to African fans. The NBA Vice President and Managing Director for Africa, Amadou Gallo Fall said, The games will [...]