LaLiga has signed mobile technology company Mondia group as its technology and commercial partner for the creation of LaLiga Xtra, its first-ever subscription-based mobile platform, to offer exclusive sports content. LaLiga Xtra will initially be made available in the Middle East and North Africa (MENA) region through a partnership with Orange. Users of LaLiga Xtra [...]
Sub-Saharan African pay-television broadcaster, SuperSport has renewed its exclusive rights to the top two tiers of Spanish football, LaLiga. The South Africa-based pay-TV network’s deal includes all languages except Arabic and French. The agreement will see La Liga’s dedicated 24/7 English-language channel, LaLigaTV, made available to subscribers on pay-TV’s DStv, which covers the sub-Saharan region. The agreement [...]
LaLiga has expanded its regional coverage with telecoms giant MTN Group into Africa. MTN Ivory Coast joins the company’s Iranian subsidiary MTN Irancell as a regional sponsor of the Spanish league. MTN is a leading supplier of internet services in the Ivorian market and will now be able to offer its almost 11 million subscribers [...]
