Nigeria’s largest mobile telecommunications operator, MTN, has announced a partnership with LaLiga, the men’s top professional football division of the Spanish football league system, currently one of the most popular leagues in football, featuring many of the most talented stars and household names in the world. A highlight of the partnership, which also grants MTN [...]
LaLiga has signed mobile technology company Mondia group as its technology and commercial partner for the creation of LaLiga Xtra, its first-ever subscription-based mobile platform, to offer exclusive sports content. LaLiga Xtra will initially be made available in the Middle East and North Africa (MENA) region through a partnership with Orange. Users of LaLiga Xtra [...]
Sub-Saharan African pay-television broadcaster, SuperSport has renewed its exclusive rights to the top two tiers of Spanish football, LaLiga. The South Africa-based pay-TV network’s deal includes all languages except Arabic and French. The agreement will see La Liga’s dedicated 24/7 English-language channel, LaLigaTV, made available to subscribers on pay-TV’s DStv, which covers the sub-Saharan region. The agreement [...]
LaLiga has expanded its regional coverage with telecoms giant MTN Group into Africa. MTN Ivory Coast joins the company’s Iranian subsidiary MTN Irancell as a regional sponsor of the Spanish league. MTN is a leading supplier of internet services in the Ivorian market and will now be able to offer its almost 11 million subscribers [...]
