Tag Archives: ChannelSculptor

E-Vision rolls out Television Audience Measurement service in the UAE

UAE-based pay TV provider E-Vision has rolled out a new audience measurement initiative identifying audience preferences and trends from eLife, the Middle Easts largest IPTV service. The Television Audience Measurement (TAM) system identifies the number of views and the interests of TV viewers, so that TV stations can develop their programmes to match the desires [...]