SynProNize inks numerous content deals in Africa

Dubai-based content distribution and production company, SynProNize, has inked several content deals in Africa with eTV, Onua TV, and StarTimes.

Drama series Cello was licensed to Onua TV in Ghana. eTV agreed a licensed deal for romantic drama series Piya Naam Ka Diya (All for Love). SynProNize also agreed a deal with StarTimes for two drama series — Swaragini (A Tale of Two Sisters) and Gathbandhan (The Odd Couple).

The co-founder of SynProNize, Hasnaa Descuns, said, “SynProNize is thrilled to have such a great reception for our premium dramas in several African countries with great partners such as eTV, StarTimes, and Onua TV. SynProNize is expanding further into Africa and these partnerships are indicative of the great relationships that help us build our company reach and the high-production and compelling dramas will delight and engage audiences everywhere.”

The Group Head, Programs for Media General GH LTD in Ghana, Joel Hammond, stated, “We are grateful to Nitin and Hasnaa for bringing us Cello for Onua TV. SynProNize is a trusted partner in the region and we look forward to a long and fruitful association. Our audiences are sure to enjoy this superbly produced drama series.”

The Content Specialist of eTV, Marli Schulze, concluded, “We are continuously scouring the globe in search of uplifting stories that will resonate with our discerning viewers. We are excited to test Piya Naam Ka Diya as a fine example of Pakistani-produced content.”