SuperSport to provide live broadcasting of Ethiopian Premier League

SuperSport has secured the live broadcasting of Ethiopian Premier League for the next five seasons. Among the bidders are Ethiopian Broadcasting Corporation (EBC), DStv and Canal+. 

SuperSport agreed to pay $2.7 million per year on a 5-year contract totalling $13.5 million while Canal+ on the other hand, bid $7 million for 5 years. No information regarding EBC was obtained.

With Ethiopian football on the rise as one of the emerging markets on the continent, the deal provides a real coup for the pay-television channel who lost the Kenya and Nigeria Premier League to Star Times in recent years.