Cricket West Indies (CWI) sealed its third new multi-year broadcast rights deal with SuperSport seizing the rights to West Indies cricket until the end of 2024 in sub-Saharan Africa.
The four-year agreement will enable SuperSport to air exclusive live coverage of all West Indies international home matches and regional tournaments played in the Caribbean on its television and digital platforms.
As part of the deal, West Indies cricket will now cover over 54 African countries and islands, including South Africa, Zimbabwe, Nigeria and Kenya.
The agreement also includes the rescheduled visit by South Africa to the Caribbean in June 2021, a tour that had to be rescheduled from July 2020 due to COVID-19.
The President of CWI, Ricky Skerritt, said, “This new long-term SuperSport agreement ensures that the much-loved West Indies teams will be accessible to an expanded number of African consumer markets with sub-Saharan Africa’s premier broadcaster. As CWI’s third major media rights agreement finalized in the past few weeks, we are excited that SuperSport will be featuring every international series and regional tournament from the Caribbean, including the upcoming Sri Lanka Series and the rescheduled tour of the West Indies by South Africa in June.”
On the other hand, the CEO of CWI, Johnny Grave, declared, “We are absolutely delighted to confirm this significant four-year agreement with SuperSport to ensure that millions of cricket fans in Sub-Saharan Africa can follow West Indies Cricket in the Caribbean. By partnering with Africa’s leading sports broadcaster, CWI continues to deliver against our strategic objective of increasing the worldwide audience for and access to one of the world’s most loved cricket teams and regions.”