StarzPlay to provide free subscriptions to Jumia loyalty members in Africa

StarzPlay has inked a strategic partnership with e-commerce platform Jumia in Africa. As part of the collaboration, Jumia Prime members in Egypt, Morocco and Tunisia can now enjoy free StarzPlay subscriptions for three, six and 12 months, in addition to free shipping and additional discounts and rewards when shopping with Jumia.

Introduced in June 2019, Jumia Prime is a membership programme that offers its members the opportunity to enjoy an array of digital services and offers from Jumia.

StarzPlay contains thousands of exclusive titles, such as original hit shows like Baghdad Central, Power, Outlander and Spartacus, and much-loved classic shows like Friends, The Big Bang Theory, The Office and Grey’s Anatomy, plus Hollywood blockbusters and Arabic content.

The Vice President of Sales & Business Development, StarzPlay, Raghida Abou-Fadel, said, “Our goal has been to ensure effortless access to quality entertainment content conveniently for all our customers across the MENA. Providing StarzPlay subscription through Jumia, the leading e-commerce platform, helps us deliver our compelling content more easily to more customers in leading markets across North Africa. We are proud of this strategic partnership, which will further enable us to expand our reach by connecting with new users across these markets.”

On the other hand, the Senior Vice President Logistics Services, from Jumia, Apoorva Kumar, stated, “As the leading e-commerce platform in Africa, our goal is to provide our consumers with convenient access to the widest assortment of products and services at unbeatable prices. Consumers today look for additional benefits and discounts while shopping online and we are excited to offer our Jumia Prime members a new and exciting entertainment service with StarzPlay, the region’s leading streaming services provider.”