StarzPlay to air V10 R-League sim racing extravaganza in MENA

StarzPlay, BT Sport and ESPN are collaborating to broadcast the V10 R-League, a new sim racing series that will see Rachel Stringer, Nicolas Hamilton and Ben Daly compete among other sim racing stars.

The esports and gaming solutions provider Gfinity and Abu Dhabi Motorsport Management (ADMM) have announced distribution agreements for its new virtual racing competition – the V10 R-League – with three of the world’s leading broadcasters.

This sets the V10 R-League up to be one of the most widely syndicated esports competitions, with broadcast coverage in over 75 countries worldwide, having a potential reach of 150 million households.

Season 1 of the Global Racing Series will be accessible on BT Sport, ESPN networks and platforms and StarzPlay Arabia, as well as across team and talent channels in a broadcast and digital hybrid distribution plan.

BT Sport and StarzPlay Arabia have inked a multi-year deal for exclusive rights in the UK and Ireland, and across the MENA region respectively.

Each week there will be four ‘matches’ made up of three race challenges, on the world’s most iconic circuits, with two teams going head-to-head in each ‘match’ on the Assetto Corsa game in the V10powered car designed exclusively for this Global Racing Series.

The co-founder and CEO at StarzPlay, Maaz Sheikh, said, “As a Dubai based streaming service, we have continuously focused on delivering content that meets the viewing needs of regional audiences. For the first time, we are bringing the thrills and excitement of eSport, which is gaining tremendous popularity across the Pan Arab region.

On the other hand, the acting CEO Abu Dhabi Motorsports Management (ADMM), Saif Al Noaimi, said, “Working with great partners like Gfinity – and having the right people in place to deliver the programme will continue moving us towards our vision of continually advancing world class motorsport across esports platforms,” he said.