StarzPlay to air Lions’ rugby tour exclusively across MENA

StarzPlay announced its expansion by adding Premium Sports as an add-on channel. This new agreement will allow the company to stream the upcoming Lions rugby tour through MENA region.

As part of the platform’s strategy to expand and diversify its content offering, it has created an add-on channel, Premier Sports, which will house the Lions’ games. Subscribers can access the channel for $15 per month.

Maaz Sheikh, CEO and co-founder of STARZPLAY, said: “Since the launch of UFC, we continue to expand our sports offering and are confident that the newest add-on channel will be enjoyed by rugby fans in the region. We aim to cater to a diverse target audience offering rich and exciting content.”

Michael O’Rourke, CEO of Premier Sports, added: “We are excited to deliver all the Lions Rugby Tour’s action across the Middle East and Africa via StarzPlay. The Lions Rugby Tour has a great heritage and legacy and is one of the much-awaited leagues by rugby fans around the world. We are committed to bringing our customers the very best rugby action featuring the world’s best players and our deal with StarzPlay will further enable us to deliver the action-packed sport to rugby enthusiasts in the region.”

Earlier this year, StarzPlay partnered with Abu Dhabi Media to live stream the UFC events via the UFC add on channel on the platform.