Starzplay has recorded huge records with ‘Baghdad Central’, its first English language original series which shows how viewers in the MENA region are eager for original production. Based on a study, the thrilling drama series was watched by 57% of STARZPLAY viewers who consume STARZ originals while 41% of all active users followed the six-part mini-series.
“We are truly proud of the response to our first original production, which has been extremely successful in the region. We wanted to bring a show that our Middle Eastern audiences could relate to, and from our data we realise that there was a real need for such authentic series in the region. Our subscribers are looking for world class entertainment and Baghdad Central is the perfect dual-language drama that offers easy viewing with a mix of regional flavour. We believe that the region needs home-grown production, and as a homegrown player, we understand the aspirations of our viewers, which is why we keep investing in original local productions,” said Khaled Benchouche SVP Programming & Acquisitions, STARZPLAY.