STARZPLAY first English language original series hits records in MENA

Starzplay has recorded huge records with ‘Baghdad Central’, its first English language original series which shows how viewers in the MENA region are eager for original production. Based on a study, the thrilling drama series was watched by 57% of STARZPLAY viewers who consume STARZ originals while 41% of all active users followed the six-part mini-series.

“We are truly proud of the response to our first original production, which has been extremely successful in the region. We wanted to bring a show that our Middle Eastern audiences could relate to, and from our data we realise that there was a real need for such authentic series in the region. Our subscribers are looking for world class entertainment and Baghdad Central is the perfect dual-language drama that offers easy viewing with a mix of regional flavour. We believe that the region needs home-grown production, and as a homegrown player, we understand the aspirations of our viewers, which is why we keep investing in original local productions,” said Khaled Benchouche SVP Programming & Acquisitions, STARZPLAY.