StarTimes operating in the pay-TV sector in Africa, reportedly collaborated with the German Bundesliga on a grassroots project. The Bundesliga Football School is a partnership between Deutsche Fußball Liga (DFL) and StarTimes, the official broadcaster of the German Bundesliga throughout sub-Saharan Africa.
The Bundesliga Experience is an event designed to give Ghanaian fans a unique opportunity to connect to high-flying German football.The school, scheduled for December 14 to 18, 2019, will host one-week-old footballers (boys and girls) aged 13 to 17 as part of a series of workshops and compact training sessions., allowing them to showcase their talent cited by Ghana Web.
Former German international Renate Lingor, two-time World Cup winner, two-time European champion and three-time Olympic Games bronze medalist, alongside UEFA-licensed coaches such as Tobias Süveges of SV Werder Bremen, Arne Stratmann of TSG 1899 Hoffenheim, Bjoern Nass of Bayer 04 Leverkusen and Birger J. Nass, head coach of the Bundesliga Football School, claim to lead the course.
Akofa Banson, Head of Marketing at StarTimes Ghana, revealed in a press conference and official launch, the need to invest in the development of Ghana football.
“StarTimes, the brand that introduced affordable pay-tv to Ghanaians 3 years ago is seeking to give back to Ghanaians with this Football school project through our partnership with Bundesliga. We will continue to improve our brand, offer more value to our customers and contribute our quota to the growth of Ghana Football.”