SAWA Rights Management FZ LLC, a service provider to the broadcast, pay-TV and hospitality sectors in the MENA region, has introduced two premium Russian kids’ channels Tiji Russia and Gulli Girl in the UAE.
The introduction of Tiji Russia and Gulli Girl follows the success achieved by Tiji France and GulliBil Arabic channels in the MENA region. Tiji France is appreciated extensively by children in France and by the residents following French channels in the MENA region.
These channels form part of SRM’s unique entertainment offerings made accessible on du’s TV platform.
Tiji Russia is a Russian pre-school channel for kids from the ages of two to seven, and comprising of shows like Maya the Bee, Tall Tales, Molang, Fireman Sam, Pororo, Samsam, Tchoupi goes to school, Bob the Builder, Lupin’s Tales, Paprika and Octonauts.
Gulli Girl, the first Russian thematic channel for girls aged four to 17, offers content offers a mix of animation, live-action series and films. Titles include Winx Club, Sisters, Kally’s Mashup, KuuKuuHaraJuku, Barbie, and Lego Friends.
This year, the channel will air the latest seasons of Barbie Dreamhouse Adventures, Enchantimals and Lou!,Zig &Sharko, Polly Pocket, The Worst Witch and Hilda among others.
The CCO of SRM, Samer Shahin, commented, “We are committed to offering the most exciting range of entertainment to our viewers across all platforms. As part of this, we are happy to launch Tiji Russia and Gulli Girl in the UAE – offering a bouquet of entertainment for young girls and boys and extending a great treat for our young viewers in the region.”