Sporty.com, an online sports media and entertainment brand, has partnered with NTA to simulcast its FTA broadcast of premium sports content. The pioneering arrangement brokered by Integral means Sporty.com Nigerian-based users will now be able to watch a simulcast of NTA’s broadcast of exciting sports programmes. This deal will see Sporty.com as the official simulcast platform for NTA’s broadcast of its sports portfolio.
Oluchi Enuha, Brand Director of Sporty.com expressed his excitement over the partnership saying: “This is an exciting moment for us as we start streaming the simulcast of NTA’s broadcast of premium content that will include many sports as the English Premier League live matches and weekly shows. We are delighted to connect Nigeria-based football fans with exciting football content they love”.
On the other hand, Alhaji Yakubu Ibn Mohammed, General Director of NTA, added: “NTA is pleased to be a part of this innovation secured by Integral, to provide football and sports loving Nigerians with a new platform to watch their favourite sports teams. We look forward to working with Sporty.com to deliver the best quality football content”.
The Managing Director of Integral, Abimbola Ilo, spoke about the deal too and Integral’s role saying: “As rights holder of the Premier League free-to-air broadcast in Nigeria, Integral is committed to bringing the Premier League closer to its fans in Nigeria. With this deal, having Sporty.com as the simulcast platform for NTA’s sports content, it is guaranteed to maximize the exposure of exciting football content to passionate Nigerian fans”.
To recall, Sporty.com is Africa’s premier sports social media and entertainment destination, offering the latest sports news, live scores, live streaming, odds comparison, social chatting and much more.