Kids’ channel Spacetoon has inked a licensing deal with Pocket.watch, a digital media studio that specialises in extending kids and family YouTube stars and characters into global franchises, to be the master consumer product licensing agent in the MENA region for the brand Love, Diana.
Besides becoming the CP licensing agent of Love, Diana in MENA, Spacetoon has also secured the rights for localising, dubbing, and broadcasting two shows for kid-influencer, Diana, across Spacetoon free-to-air TV channel and Spacetoon GO online streaming service.
The first show Love, Diana Adventures, is full of adventures that takes Diana to a new world, the Land of Play, where she is transformed from live-action into an animated Princess of Play and protects her friends and the Land of Play from Boris the Baron of Boredom and his minions of the mundane. Episodes highlight empowering themes of friendship, leadership, family, imagination, and most of all the power of play.
The second show is Kids Diana Show Ultimate Mishmash, a mashup of super fun highlights from the Kids Diana Show YouTube channel starring Diana together with her brother, Roma. Diana and Roma take the audience through all of their family-friendly pretend play adventures; including dress-up, role-play, and many other scenarios that spark the imagination of little kids.
Collectively, Diana has nearly 5bn monthly views on her 14 YouTube channels, which provide audiences with family-friendly content in nine different languages.
The Commercial Director of Spacetoon, Ahmad Weiss, said, “We are thrilled to announce this collaboration with Pocket.watch, to bring top-rated, family and kid-friendly content to the region, along with opening the doors for new merchandise related to the Love, Diana brand. Love, Diana is very popular amongst families around the world and the MENA region is no exception. People love this show for being adventurous and taking edutainment content to the next level. We are always open to this type of opportunity that results in bringing purposeful, values-based content and products to Arab families and presenting it in a unique way.”
The Managing Director EMEA of Pocket.watch, Danny Spronz, stated, “Pocket.watch is thrilled to enter into this licensing opportunity with Spacetoon to expand the Love, Diana Franchise in the Middle East. The Spacetoon audience, coupled with Spacetoon’s licensing capabilities will be critical to accelerating the Love, Diana brand and continuing to deliver fun and inspiration to young audiences within the region.”
The shows will be dubbed into Arabic and broadcast on Spacetoon TV Channel while being made available on Spacetoon GO online streaming service. This will offer a chance to more than 100m viewers around MENA to spend hours of joy with their favourite characters.
Source: BroadcastPro ME