e.tv will be airing South Africa’s first financial literacy game show, Sanlam’s Moola Money Family Game Show, which will see families competing for an overall prize of r500 000.

The Sanlam sponsored game show will give the opportunities to the families to take part in a series of fun challenges to educate contestants and viewers about smart money and financial management. Expert financial coaches will be on hand to support the families and share insights. 

The chief executive brand at Sanlam, Sydney Mbhele, stated, “Financial education has a massive impact on the financial security and prosperity of South Africans. Knowing how to successfully budget, manage debt and spending, invest, and save can help this generation, and generations to come, become financially confident and resilient. We are hoping that this fun, engaging, family show will be a powerful way to transfer financial knowledge. Financial coaching will be built into the show’s narrative to help people make the right simple choices in terms of their spending, buying, investing, insurance, etc. – simple choices with powerful long-term results. This is extremely important as households are figuring out ways to deal with a fragile economic environment, exacerbated by the pandemic.”

On the other hand, the Head of Local Productions of e.tv, Helga Palmer, said, “Investing in the lives of our audiences is of great importance to us. When formidable brands such as e.tv, Sanlam and Universal Productions come together to create content that serves the viewer, great things can transpire. We look forward to how the Sanlam Moola Money Family Gameshow will teach families of all ages across our mother brand and our Openview platform to manage their personal resources wisely.”