Snapchat has just launched exclusive new shows from Snapchat’s Discover partners available through its app. The 40 new Snapchat shows, curated in partnership with broadcasters, digital natives and creators in the Middle East region, have been developed specifically for the month of Ramadan.
There is indeed a great variety of shows such as Ramez Majnoon Rasmi from MBC, Make it Saudi from Webedia Arabia’s Atyab Tabkha, La Tgoolha from Saudi Broadcasting Authority, Fatafeat from Discovery Networks MENA, and Tikriyat Tash from Saudi Broadcasting Authority.
Mofeed Alnowaisir, Chief Digital Officer at MBC Group said: “Our goal is to create digital experiences that inspire passion in the audiences and engage with our content. We are doubling down our content offering on Snapchat this Ramadan to provide a host of shows that deliver highly interactive, thought-provoking and entertaining experiences.”
Rami Saad, Head of International Content Partnerships at Snap, added: “It’s fair to say this is going to be a special Ramadan for everyone observing the month. It’s our responsibility to inform and entertain Snapchatters and we have a whole slate of exclusive and new Shows from incredible partners who put the community and their mission first to make this possible.”
Source: BroadcastPro Middle East