Strong Media SAL-Off-Shore (SMO) has entered into a multi-year contract with Eutelsat Communications to lease transponder capacity on Eutelsat 16A satellite. The satellite will transmit SMO’s French television channel, Ma TELE and an Arabic channel, Shashatee, across Sub-Saharan Africa in April. The deal will also enable SMO to provide its re-branded My TV service through the satellite.
“Ma TELE and Shashatee, SMO’s new French and Arabic-speaking pay-TV services are gearing up for launch in April, joining the established My TV service that has been resized and rebranded as “My TV Smart” on Eutelsat 16A, taking advantage of the satellite’s powerful African footprint. Ma TELE will initially target potential subscribers in Cote d’Ivoire and the Democratic Republic of Congo with an offer of close to 30 channels, including its own flagship Africa-specific channels and AB Sat’s BIS Africa service, complemented by a rich line-up of unencrypted (free-to-air) channels,” said Samer Mourad, Chief Operating Officer of SMO.
“Our 16° East neighbourhood is fast ramping up to be a key point of reference for a diverse range of African and international content. With Strong’s skills at assembling compelling digital content and ensuring viewers get access to affordable and quality consumer equipment we are well placed for a new phase of growth. We look forward to collaborating with Strong on accelerating access to digital entertainment in Africa,” said Michel Azibert, Chief Commercial and Development Officer at Eutelsat.