Sky News Arabia and Twitter are collaborating to roll out the first-ever live Arabic news show called #OnStream on the social platform. The show will be available on February 26 as a weekly show highlighting general interest news from science and technology, to health, culture, sports and world news. It will be broadcasted via Sky News Arabia’s Twitter account @SkyNewsArabia.
Produced and directed by Sky News Arabia and presented by news anchors Carolina Nassar and Chantal Saliba in rotation, the five-minute weekly show will present guest experts and cover trending topics or videos on Twitter through different segments. Pertinent Tweets will be presented to get real time feedback from viewers who will be invited to join the conversation by Tweeting with #OnStream. Tweet topics will be determined on the shoot day itself to showcase stories as they develop and will be live streamed and available globally to logged-in and logged-out Twitter users and connected devices at no cost.
The Deputy Head of News of Sky News Arabia, Abdou Gadallah, stated, “Introducing the first ever live Twitter original Arabic news show in the region is proof of Sky News Arabia’s digital first approach. Our new show #OnStream has been created to offer Twitter users a fresh and interactive experience and attract new audiences to engage with us. #OnStream provides a great opportunity for our viewers and followers to learn and discuss the latest trends from across the globe. We are excited about our partnership with Twitter which will undoubtedly add value to our audience.”
On the other hand, the Director of Media Partnerships of Twitter MENA, Kinda Ibrahim, declared, “We’re excited to partner with Sky News Arabia around a show that’s built for Twitter in terms of content, format and hosts. With Twitter being one of the first places where people go for news, #OnStream will attract a young audience of mobile-first news consumers in a lighthearted and informative manner.”
Source: Broadcastpro Middle East