Sky News Arabia rolled out mobile-friendly vertical viewing and streaming via its website, Android and iOS applications part of its digital transformation targeting at enhancing user experience. Research has shown that more than half of all video is now consumed on mobile devices such as smartphones and tablets.
Suresh Kumar, Director of Technology at Sky News Arabia, commented: “We explored the option of real-time conversion of 16:9 live stream to vertical mode using Artificial Intelligence, but found a more efficient and feasible solution that we were able to develop in-house. Thanks to the collaborative efforts of our Creative, Operations, Engineering and Development teams we were able to leverage additional outputs of our existing systems to ensure an excellent vertical viewing experience.”
Wissam Ayoub, Director of Operations at Sky News Arabia, added: “As a news organisation, our focus is to create digital-first content so we always look at incorporating technologies that enhance our viewers’ experience, both on our screens and digital platforms. Mobile phone users hold their phones vertically most of the time and prefer to consume video in vertical mode, without having the need to rotate their devices. Videos watched vertically have a higher completion rate versus videos watched horizontally and have been proven to be more engaging.”