Sawa teams up with Huawei for MENA video service

The collaboration will allow Sawa to spread its TV channels portfolio and selection of encrypted channels to telcos across MENA.

The video service will offer viewers access to pre-integrated Sawa entertainment channels as well as options such as an electronic programme guide, catch-up services, a time shift function, and a network personal video recorder (nPVR) function.

Huawei’s Converged Video Cloud will also feature big data-based analysis function which offers users individualized content recommendations.

The CEO of Sawa Rights Management, Ali Ajouz, stated, “Our partnership with Huawei is a major step in this direction, which will help us reach more viewers across different operators and customers in the MENA region. We look forward to further expanding the scope of our offerings across channels and spheres in the months to come.”

On the other hand, the VP sales and marketing, carrier network business group at Huawei Middle East, Sun Xiaofeng, expressed, “In the cloud era, telecom operators are in urgent need to take the most advantage of digital transformation. Huawei is keen to lead strategic partnerships with leading companies like Sawa to support the region’s telecom operator’s business growth strategy, enabling them to open new revenue streams with minimal capital expenditure.”

Both companies have already sealed a memorandum of understanding (MOU) to collaborate in the introduction of a video cloud service and improve home business services from regional telecom operators, especially fibre-to-the-home (FTTH) services.