SAWA Rights Management (SAWA), a strategic service provider to the MENA pay-TV industry, has concluded a multi-year agreement with SES to deliver TV channels to commercial properties. Under it, SAWA will utilise MonacoSAT, a satellite located at 52 degrees East, to broadcast the first 14 channels that are licensed by leading regional and international providers such as Fox, Rotana and ReelPX.
Ali Ajouz, CEO of SAWA, commented on the development saying: “Our agreement with SES plays a key role in further expanding our services into the MENA region targeting IPTV, OTT and cable platforms as well as commercial properties such as hotels, hospitals, restaurants and cafés. Thanks to the partnership with SES, known for the unparalleled reach and reliability of service they deliver globally via prime orbital positions, we are now able to efficiently expand our territory to cover the full Middle East and North Africa Region”.
On the other hand, Hakan Sjodin, VP of EMEA, video sales at SES, also expressed his excitement on the partnership saying: “We are delighted to partner with SAWA, a well-known player in the market, and enable them to expand their service throughout the region. Not only will their customers receive access to high-quality content, they can also count on the best-in-class broadcast service we provide”.
It has to be noted that SAWA’s TV channel distribution business reaches all main IPTV and OTT platforms as well as over 750 commercial properties across the MENA region. In addition, SAWA holds international rights to over 40 TV channels which are currently being licensed to both commercial properties and consumer platforms worldwide.