Sawa Rights Management adds eight new Russian TV channels to its portfolio in UAE

UAE-based content rights management company Sawa Rights Management (SRM) provides eight new and exclusive Russian entertainment TV channels to its extensive portfolio of more than 20 Russian channels that are now available to the hospitality and residential properties in the region.

The new channels comprises of TNT, TNT4, Friday!, TV3, 8TV, UA|TV, Detski Mir and Lubimoe Kino. Russian-speaking community will have an array of content line-up ranging from comedy series to movies, reality shows, cartoons, sitcoms and more.  

The CEO of SRM, Ali Ajouz, said, “We are thrilled to expand our portfolio of Russian TV channels in the region. The Russian speaking community in the region comprises over one and a half million residents as well as tourists and it is growing year on year. The new agreements we just signed expands our Russian offering to over 20 channels that are available on Etisalat, du and to all hotels in the region.”