The Saudi Sports Company has launched satellite sports channels and sealed a contract with the MBC Group to provide broadcasting services for these channels and to transmit the events of the Saudi competitions (Custodian of the Two Holy Mosques Cup – Prince Mohammed bin Salman Professional Cup League – Saudi Super Cup), for the upcoming sports season 2021-2022 AD, for a period One sports season, in addition to the transfer of a number of different games and sports competitions, and international sports events hosted by the Kingdom.
As part of the contract, MBC Group will provide support to the company in launching and operating the new satellite channels under the SSC’s name. It will also be responsible for the digital broadcast of these channels through its streaming platform, Shahid.
This deal comes to take advantage of the infrastructure and modern technologies owned by the MBC Group, and to provide access to the largest segment of viewers inside and outside the Kingdom.
This announcement came after the Saudi Professional League and the Saudi Football Federation inked an agreement with the Saudi Sports Company giving the company satellite and digital rights for the Saudi sports competitions for the coming season.