Safaricom has introduced new campaign that will see subscribers receive free data every day depending on their data usage profiles. The campaign is designed to enable subscribers to redeem free daily internet offers depending on their use by dialing *544# every day for the next 90 days.
The campaign is intended to empower more subscribers to take their offline passions online as part of the country’s digital transformation agenda. This comes at a time when the country has picked up momentum when it comes to internet penetration to most if not all the counties across Kenya. However, more can still be done.
The CEO of Safaricom, Peter Ndegwa, said, “Smartphones and the internet have become critical in our day to day lives, empowering us in different ways by connecting us to more opportunities. The 90-day free data campaign seeks to ensure that no customer is left behind by ensuring that all our customers can now access the internet, even at no cost.”
Growing demand for data has seen Safaricom roll out campaigns such as ‘Browse Bila Waas’ that rewarded subscribers with free 500MB daily bonus data with every purchase of a personalized no-expiry data bundle.
Safaricom has also partnered with Google to allow subscribers to buy quality 4G devices on flexible payment plans.