Response Architects launches Nigeria’s first international tele-shopping platform, Shopex TV


Response Architects will launch Nigeria’s first international tele-shopping platform. Shopex TV will offer the Nigerian market with a wide range of lifestyle, fitness and kitchen products at affordable prices which can be simply be done by placing orders via mobile phones. 

As the exclusive distributors in Africa for some of the world’s most successful ‘As Seen On TV’ products, Shopex TV is positioned to give Nigerians direct access to leading products from the global market. 

Founded by Isi Abebe, who returned to Nigeria after working with one of the largest UK TV shopping companies. He brings a wealth of experience and contacts within the global DRTV industry. The company also completed its first round of financing with investment from television shopping and broadcasting advisors, Expert Media Partners (EMP) based in Soho, London.  

“We’re excited about this project having observed Nigeria’s logistics and payment platforms mature over the years. We’re confident that we can make it work and we have a line-up of great products and offers from across the globe that we believe will appeal to the Nigerian market,” said Isi Abebe, Managing Director, Response Architects Marketing. 

Shopex TV will officially kick off its TV campaign with a commercial on Saturday 1st December to launch one of its leading products, the Copper Chef pan, an innovative non-stick pan that can be used to create a variety of healthy and wholesome meals. 

This TV campaign will run in partnership with DStv, EbonyLife TV, TVC and Silverbird TV, allowing viewers to place their orders for the Copper Chef pan by calling the dedicated numbers and receiving their order the next day.