PURE ETCR secures African broadcast deal with StarTimes Group

PURE ETCR, the world’s first all-electric, multi-brand touring car championship will be aired across more than 13 million homes in Africa, thanks to a major new agreement with StarTimes Group.

With 13 million subscribers to its digital platform (DVB) plus an additional 20 million users of its over-the-top streaming service, StarTimes Group provides PURE ETCR with a huge opportunity to reach viewers in Africa.

Kristen Miao, StarTimes Sports Executive Director, said: “We are very excited to partner with PURE ETCR. Motorsports have huge potential in Africa and sports fans there are enthusiastic about new innovative events such as this all-electric touring car championship. With PURE ETCR, StarTimes subscribers will enjoy a thrilling viewing experience.”

Xavier Gavory, PURE ETCR Series Director, said: “We are very pleased to secure this broadcast agreement with StarTimes, which will bring the high-intensity action of PURE ETCR to a huge number of people in Africa. We know that there are countless numbers of sports lovers in each African country and to be able to introduce PURE ETCR into houses of the continent has the potential to not only create many new motorsport fans, but also to open up millions of people to the possibilities of electromobility.”

PURE ETCR, the world’s first all-electric, multi-brand touring car championship, will host its first full season in 2021 with a calendar comprising five all-action events in Europe and Asia, beginning at Autdromo Vallelunga Piero Taruffi, Italy, on June 18-20.