Playfre, launched on May 1, 2019, is expected to expand across Africa. The streaming music platform will now be accessible in the following 13 African countries: Tanzania, Uganda, Zambia, Angola, Zimbabwe, Botswana, Ivory Coast, Cameroon, Liberia, Mauritius, Malawi, Eswatini and Tunisia.
“We are gradually expanding to countries where there are demands for a service like Playfre. We intend to serve the African continent for now before expanding to include countries outside the continent,” said Chika Nwaogu the co-founder and CEO of Playfre.
Playfre is now the largest African music streaming service in terms of catalog size with a collection of over 50 million songs and 2 million artists. It has increased steadily over the last few months; on average about 250 streams per registered user.
According to Nwaogu, the music is not limited to just over 5,000 registered users on the platform – it is available for free for anyone who downloads the application. But it notes that Playfre is seeking to limit the streaming of music in order to increase the number of registered users in the future
“Spotify and many other big music streaming platforms have not yet opened their doors to most African countries because of the weak intellectual property laws in these parts of the world, thus making these awesome apps unavailable to the African demographic. Those who have opened their doors to us, still charge monthly to stream unlimited music,” said Nwaogu.
“We have been developing what will become Africa’s first real answer to Spotify. We at Playfre are trying to bring the over 50 million songs on Spotify to you at no charge, with the same Spotify experience and guess what? We did it.”
Playfre is accessible for download on Android smartphones from the Google Play Store.