OSN has introduced a ‘flexible’ pay-TV package for subscribers in Saudi Arabia.
The introduction of El Farq, meaning ‘The Difference’ in Arabic has been on a three-month trial in the Kingdom. OSN announced El Farq has already earned a positive feedback from subscribers and remarkable sales growth.
The Managing Director of Saudi Arabia, Bandar Al Mashhadi, said, “El Farq is about absolute simplicity. It is total value for money, delivered just the way our customers in Saudi Arabia want. We want to make entertainment accessible for everyone, and we are confident that El Farq will further cement OSN’s position in the Saudi market as the leading provider of premium entertainment.”
The package comprises of Fox, HBO, Disney for a monthly 42.40 USD. Subscribers can also enjoy El Farq anytime, anywhere with OSN Play.
On the other hand, Steve MacDiarmid, Chief Commercial Officer, OSN, declared, “As a customer-first organization, we carried out research into the entertainment preferences of Saudi families in order to bring this unique package, to customers here. Our research has helped us understand what really matters to customers in KSA, and OSN has brought all those elements together in ‘El Farq’. Our test phase recorded growth in the subscriber base across all segments, particularly in the 25 to 44 age-group, which makes us confident that, as we roll out El Farq in Saudi Arabia, this product will resonate with customers and exceed their expectations.”
OSN subscribers will be able to make their payment either by cash or credit cards.