After a successful first season, the cultural magazine TV Y’Africa has been renewed for a second season. It is set to launch on today on 15 African national channels, as well as on the Orange’s YouTube channel. The new season of Y’Africa will consist of 8 episodes of 26 minutes highlighting 24 artists from 8 countries.
Launched by Orange in 2020, Y’Africa reaffirms the Group’s roots and commitment in the African and Middle East region, where it has been present for more than 20 years in 18 countries. The name of the program also reflects this local anchoring since “Y’Africa” is the contraction of “Africa Ya lelo” or “Africa of today” in Lingala.
It has to be noted that the second season will be broadcast on the national television channels of 15 Orange foot-print countries in Africa: Burkina Fasso, Cameroon, Guinea Conakry, DRC, Senegal, Tunisia, Liberia, Sierra Leone, Guinea Bissau, Morocco, Mali, Côte d ‘Ivory, Madagascar, RCA, Botswana.
Béatrice Mandine, Executive Director of Communication, Brand and Commitment at Orange, commented on the release of the new season saying: “I am very proud of this new concept which reaffirms the anchoring of our brand in Africa and its support for the creativity of the continent, by helping to reveal it to the world. After the great success of Season 1, which touched its audience on TV and generated great attention on social networks, I am delighted with the launch of Season 2, which firmly places Y’Africa in time. This initiative shows that Orange knows how to innovate in its speeches by creating new formats”.
On the other hand, Alioune Ndiaye, Managing Director of Orange Africa and Middle East, also expressed his excitement saying: “Orange is a player deeply rooted in the social and cultural life of the African continent. Through this magazine, Orange highlights the richness and diversity of our artists and offers them high visibility thanks to wide distribution. I was fortunate enough to see some portraits from Season 2, and I’m still thrilled to see the extent of the talent of African artists”.