The Nigerian television, the country’s public broadcaster, has acquired sublicensed rights to an English Premier League match per match week.
The agreement was negotiated by Integral Sponsorship and Experiential Marketing, a Nigerian sports marketing company, after the rights were sold by Infront. The agreement covers the three-season cycle between 2019-2020 and 2021-22.NTA’s agreement also includes the broadcast rights for magazines produced by the Premier League, which will be broadcast weekly.
Jean-François Jeanne, managing director at Infront France, said: “Nigeria is a key market for the English Premier League. Together with Integral we hope to maximize its media exposure in the country and provide an opportunity for passionate Nigerian fans to follow the action on free-to-air TV.”
This agreement reflects the agreements signed in South Africa by Infront with OpenView, the broadcaster in the clear, and with Max TV, the Ghanaian broadcaster FTA, although it covers only the 2019-2020 season. Infront has acquired the Premier League’s free distribution rights to Sub-Saharan African countries
for the 2019-2020 to 2021-2022 cycles, although it is expected that the agency will face a challenge in extracting value during the term of the contract due to the disappearance of Kwesé TV.
Infront manages the sale of rights through its new Africa division based in Paris. The Premier League’s sales mandate is a continuation of the Agency’s distribution of free rights in the region to the 2016 Olympic Games. Pan-African SuperSport Pay-TV Broadcaster Holds Premier League Pay-TV Rights across sub-Saharan Africa in the current cycle.