NINETNINE and Samira TV launch original cooking show with top French-Arab influencers in MENA

NINETNINE, the leading content provider to Cable and OTT platforms, has partnered with Samira TV, an Arabic channel available in Middle-East, North Africa and France, which specializes in cooking TV shows focusing on local cuisine. The two companies have produced the first French-Arab TV show, ‘Ezawj Errahal’ presented by French travel and food social media influencers Salim and Linda, known as “the traveling lovers” (Les Amoureux Voyageurs).

The 13-episode series launches on 14th February on Samira TV and will also be available on-demand and via OTT on Le Bouquet Maghreb, the leading Arabic TV package in France. The unique format will deliver an exciting, new TV cooking concept that will take viewers on a culinary trip around the world, allowing them to learn simple, original and mouthwatering recipes created by Salim and Linda while on their adventures.

Salim and Linda were the winners of the French popular TV competition format Pékin Express, which aired on M6 and attracted multi-million daily viewers. They became social media superstars and decided to travel the globe to meet people, discover new cultures and share their stories.

Commenting on the production, Samira Bezaouia, CEO, Samira TV says, ‘’We are constantly innovating to propose new TV experiences for our viewers in line with current and future trends. We have produced this new show with our forward-thinking partner NINETNINE and we believe it will be of interest to a multi-generation public in the Arab world, Europe and North America. We can’t wait for the release of the first episode, which will launch on our primetime schedule on Valentine’s Day.’’

Adel Hamla and Samir Zehani, co-founders of NINETNINE add, ‘’This is an exciting opportunity for us to propose a fresh and disruptive TV show, with social-media stars who know how to engage with their fan base. Salim and Linda are warm-hearted people and their amazing travel experience is a natural fit with a cooking-style show. We are convinced that there is a bridge between a core audience in MENA and a dynamic diaspora in Europe and North America. Our challenge was to create a premium concept appealing to different generations, nationalities and cultures.‘’