A new high fashion drama called “House of Zwide” will replace e.tv’s “Rhythm City” from Monday, July 19.

‘Rhythm City’ last episode will be broadcasted on July 16 at 7pm, marking the end of an era for the much-loved daily.

“House of Zwide”, produced by Bomb Productions and VideoVision Entertainment, will present viewers to a fashionable Joburg family who offer high drama and ruthless ambition as they rise in the fashion industry.

The Chief Executive of VideoVision Entertainment, Anant Singh, said, “House of Zwide” tells a thrilling rags-to-riches story set in the glamorous world of fashion. It is a timely aspirational tale with many twists and turns that we believe will keep viewers glued to their television screens. We are excited to be partnering with Bomb Productions on this production which also marks our second series with e.tv.”

The Executive Producer of Bomb Productions, Desiree Markgraaff, said, “We acknowledge and are humbled to be following in the footsteps of ’Rhythm City’ which has blazed a trail in this time slot. We are very excited to be creating a new show for e.tv and hope viewers will welcome “House of Zwide”. Covid-19 has been hard on everyone and we wanted to tell a story that reminds us that no matter the obstacles, we must never give up on our dreams.”

The head of local productions of e.tv, Helga Paler, said, “e.tv brings you a show of hopes and dreams to uplift and inspire viewers to believe they can achieve anything they put their minds to in a world filled with uncertainty and despair. As Bomb Productions and VideoVision Entertainment are well-known for authentic storytelling, it will come as no surprise when the show takes South Africa by storm.”