A new collaboration between Shahid VIP, MBC Group’s premium SVOD service, and Samsung Electronics will provide an exclusive Shahid VIP branded button on all new Samsung Smart TVs that are rolled out this year.
The CEO of MBC Group, Sam Barnett, stated, “Two of the biggest brands in entertainment are coming together to provide a game-changing experience for at-home viewers. This is the first time Samsung has integrated a MENA-based streaming service on its TV remote. And this makes Shahid VIP easier to watch for an even bigger audience this year. Our latest partnership with Samsung Electronics helps us in achieving our goal to increase the reach of Shahid regionally and globally.”
The President of Samsung Electronics Middle East and North Africa, Sungwan Myung, said, “It’s extremely exciting for us to be partnering with the region’s number one broadcaster and the world’s leading Arabic streaming platform. After leading the global TV market for 15 consecutive years, our innovations at Samsung continue to put users first by providing localised, exclusive experiences. Our partnership with Shahid VIP provides our users an extensive library of premium content that caters to a variety of tastes.”
Those who purchase a new Samsung smart TV during the launch process of this branded button will be eligible for an additional advantage in the form of a free subscription to Shahid VIP.
Source: BroadcastPro ME