Netflix is showing more African content and has announced the partnership with telecom operators to make the streaming platform more accessible to potential subscribers.
The streaming giant has over 193 million subscribers globally and is exploring ways to expand on the African market and seeking ways to overcome challenges including slow and expensive internet and the lack of payment infrastructure.
“Given the low credit card penetration across the continent … we have partnered with local telcos … for their customers to be able to add Netflix subscriptions to their bills,” said Netflix’s head of original programming for Africa, Dorothy Ghettuba.
Netflix already has partnerships with Telkom South Africa and Vodacom and is already well-established in Nigeria and South Africa and is now looking at the Kenyan market.
To improve its appeal in the market, Netflix has been boosting its library with African productions.