With a change in the streaming pattern of its audiences, Netflix has introduced new parental controls that let users see what their kids are watching. Individual series or films can be blocked by title, so they won’t show up on the kids’ profile.
These changes take effect for customers in all 190 countries where the streaming service is available.
Netflix has also introduced PIN-protected profiles to prevent kids from using them. Netflix is helping parents be more cautious by letting them see what their kids have been watching on their profiles, and turn off auto-play of episodes in these profiles.
The kids’ product manager at Netflix, Michelle Parsons, said, “Choice and control have always been important for our members, especially parents. We hope that these additional controls will help parents make the right choices for their families.”
The new tools are aimed to reassure parents that Netflix is kids-friendly, as it faces growing competition, in particular from Disney, which features programmes suitable for kids.