Multimedia Group acquires free-to-air Euro 2020 rights in Ghana

Multimedia Group has acquired free-to-air television and radio rights of UEFA Euro 2020, which will be aired in June and July this year.

Abdulai Awudu, General Manager of Adom Brands at the Multimedia Group said, “This agreement is testament to The Multimedia Group’s unrivalled quest to always provide quality content in whatever genre to listeners and viewers across Ghana.

“The tournament is earmarked for both our Akan and English platforms and will be transmitted on our television channels Adom TV, Joy Prime TV and our radio stations Joy FM, Asempa FM, Adom FM in Greater Accra Region and Nhyira FM and Luv FM in the Ashanti Region,” he said.
The Multimedia Group secured the media rights for Ghana from Media Business Solutions which represented UEFA in this deal.

“Media Business Solutions (UK) is dedicated to bringing premium sports competitions to all Africans. We are proud to partner with The Multimedia Group to bring one of the finest football tournaments to Ghana,” said Richard Dimosi Diasolwa, MBS’ Chief Executive Officer.