MultiChoice rolls out Ugandan Channel Pearl Magic Prime across Africa

MultiChoice Group, Africa’s video entertainment company, keeps on displaying the best of African storytelling and drive the growth of hyperlocal content across the continent. MultiChoice’s Uganda subscribers will be able to benefit from additional premium local content with the launch of Pearl Magic Prime, a channel which tells stories by Ugandans for Ugandans. 

The roll out of Pearl Magic Prime is the first step in MultiChoice’s launch of its African local channel and content slate for 2021. Two other local channels will be launching later this year, as well as many more local productions over the coming months. 

The Managing Director of MultiChoice Uganda, Hassan Saleh, stated, “Pearl Magic Prime is set to live up to its tagline of delivering more value to the customer like never before. Africa has shown us that it has a huge appetite for African stories, produced in Africa. That is why our strategy of developing local content with local interest has proven so successful. We are proud of the role we are playing in the entertainment sector in Uganda and look forward to connecting further with our audiences.” 

By creating, broadcasting, and streaming its own captivating local and international content, and also making third-party streaming services accessible on its platforms, MultiChoice Group is starting to be a one-stop shop for lovers of African content. The Group intends to provide quality content anywhere, anytime and on any device through a wide-ranging video entertainment offering. 

The Channel Director Timothy Okwaro said, “Our mandate as a channel is to provide our viewers with thought-provoking and entertaining content which captures Ugandan cultural nuances. We cannot wait for audiences to experience this new addition to our stable. MCG has evolved as the largest local content creator on the continent by investing in local stories that resonate with our audiences. We will continue to work with established and upcoming local producers to deliver world-class content whilst fulfilling our commitment in developing the entertainment industry and economy of the region.”